So, time to drop this question again before it’s too late – for a product that is PDF and print-on-demand, what type of font do you prefer – serif (i.e. Times New Roman) or sans-serif (i.e. Arial).

In an ideal world, a PDF would be a PDF, but I have found out the hard way that no matter how many platforms a file looks fine on, someone will be using some combination of hardware and software that will scramble something. I have therefore reluctantly concluded that compatibility and simplicity is king, so it’s down to those two industry standards which will work anywhere.

So, the question comes down to whether you prefer your letters with squiggly bits on the ends, or not. Over to you.